Journal of Interdisciplinary Studies in Visual Arts

Journal of Interdisciplinary Studies in Visual Arts

A Research on the Recognition of Iran's Advertisement Centers with a focus on 1920s and 1930s.

Document Type : Original Article

Author
Visual Arts Department, Fine Arts Campus, University of Tehran, Tehran, Iran.
10.22034/jivsa.2025.475099.1100
Abstract
From the middle of the decade of 1330 AH. Our country quickly turned to a period of domestic production. Iranian capitalists using the favorable conditions that were provided; They welcomed investment in production affairs. Over the course of this decade, the influence, position and number of advertising centers doubled. The current research aims to introduce Iran's advertising centers in the 20s and 30s. It has been done. In this research, an attempt was made to answer the question of which advertising centers in the field of producing press commercials in the 20s and 30s. Were you active? The research method in this study was descriptive-analytical and gathering information in the form of studying library documents. The findings of the research showed that the development of the printing and lithography industry, the growth of the press, and the need for information and advertising led to the formation of small advertising companies. These advertising centers are considered a turning point in the professional process of Iran's advertising industry. One of the centers for creating advertising agencies was Lalezar Street. Ziba, Toti, Gerdoneh, Pars, Fenzi, Metro, Ava, Modet, Gharb, Navin, Pik, Khursheed, Miniature, Vega, Oscar, Masoor, Part, Khoros, Fakopa, Avazah, Kasri and Caspian advertising centers are among the active institutions of this period. are considered The method of advertising in these centers included presenting a prize in advertisements, instrumental and percussive style using Persian poetry and contemporary songs, publishing short designs with a large circulation, closed or waiting style advertisements, etc. These methods played an effective role in introducing domestic goods.
Keywords

Volume 3, Issue 5 - Serial Number 5
September 2024
Pages 107-123

  • Receive Date 24 August 2024
  • Revise Date 30 December 2024
  • Accept Date 15 January 2025