نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The moving images that convey the message and content to the audience are motion graphics. Presenting the content in the form of motion graphics, due to the presence of movement and sound, creates a double attraction in the audience. Motion graphics focus more on the image of proportions and visual harmony, including light and color, sound, movement, text, and symbolic aspects, and are widely used in advertising. The purpose of this research is to identify and analyze the use and characteristics of motion graphic elements in a number of cinema advertising posters and to evaluate the effective factors on attracting audiences and their satisfaction with visual quality and appropriate information. The art of poster design requires targeted efforts to attract the audience more than any other art. The purpose of the current research is to use advertising posters in virtual space using motion graphics and scientific research and to present the ability of motion posters to attract audiences. Considering that the present research has used descriptive-analytical sources and reliable and library documents, the information was collected in the form of flash and then the obtained items were collected through comparison and investigation based on reason, logic and reasoning, analysis. becomes.
کلیدواژهها English
